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Research papers

The different structure of veterinary practice

The material for this paper is based upon the many years of experience Market Investigations has in collecting and publishing data on the veterinary markets. This experience is principally based in Great Britain but more recently in Holland and...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: Julian Harvey
November 24, 1976
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Citation

Harvey, J. (1976a, November 24). The different structure of veterinary practice. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-different-structure-of-veterinary-practice


Research papers

Price policy, commercial success and therapeutic advantage of pharmaceutical innovation

The paper reports on a study which examined all new single chemical entities introduced on to the British prescription medicine market between 1962 and 1970. The therapeutic novelty and value of each at the time of product launch was assessed by a...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Ducan Reekie
June 15, 1976
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Citation

Reekie, D. (1976a, June 15). Price policy, commercial success and therapeutic advantage of pharmaceutical innovation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/price-policy-commercial-success-and-therapeutic-advantage-of-pharmaceutical-innovation


Research papers

How to reward interviews (French)

The carrying out of this research has a double origin: 1. A general purpose with a deontological characteristic Market surveys are based on information given by the interviewed people who accept to provide it. It appears as rather unfair that these...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: François Frisch, Patrick Le Maire
August 1, 1975
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Citation

Frisch and Le Maire (1975a, August 01). How to reward interviews (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-reward-interviews-french-


Research papers

How to reward interviews

The carrying out of this research has a double origin: 1. A general purpose with a deontological characteristic Market surveys are based on information given by the interviewed people who accept to provide it. It appears as rather unfair that these...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: François Frisch, Patrick Le Maire
August 1, 1975
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Citation

Frisch and Le Maire (1975a, August 01). How to reward interviews. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-reward-interviews


Research papers

Tracking and predicting new product penetration

Marketing research has to develop as a dynamic process if it is to fulfil its major purpose of helping management reach better decisions more quickly. Innovation is disruptive and change demands that researchers provide continuous and up-to-date...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Authors: B. Bright, Hugh Robert Stammers
March 1, 1975
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Citation

Bright and Stammers (1975a, March 01). Tracking and predicting new product penetration. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/tracking-and-predicting-new-product-penetration


Research papers

Concept testing in the pre-launch phase

In order to maximise the profitable exploitation of new products it is essential for pharmaceutical manufacturers to evaluate new product concepts and, nearer to the date of launch, assess the relative merits of possible promotional concepts. Concept...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Author: John S. Burton
March 1, 1975
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Citation

Burton, J. S. (1975a, March 01). Concept testing in the pre-launch phase. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/concept-testing-in-the-pre-launch-phase


Research papers

From broad concept to market test or "the cowl makes the monk"

Everyone acknowledges that product presentation enhances the intrinsic value of a product. For pharmaceutical products, packaging is also a useful part of product presentation. But, product presentation can be an integral part of the product itself,...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Authors: Jean Bigant, Louis Tuvee
March 1, 1975
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Citation

Bigant and Tuvee (1975a, March 01). From broad concept to market test or "the cowl makes the monk" . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-broad-concept-to-market-test-or-the-cowl-makes-the-monk-


Research papers

The difficulties and practicalities of advertising testing amongst doctors

This short paper is an attempt to outline some considerations, approaches and problems found in researching advertisements aimed at influencing doctors, particularly drawing attention to those problems which occur in new product advertisements....

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Author: Colin N. Maitland
March 1, 1975
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Citation

Maitland, C. N. (1975a, March 01). The difficulties and practicalities of advertising testing amongst doctors. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-difficulties-and-practicalities-of-advertising-testing-amongst-doctors


Research papers

The selection of promotional media

Much research has been done in the Medical Field on Readership and the overall communications field. However, such information has not in the past given sufficient information as to the types of doctors to whom manufacturers are directing their...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Author: M. J. Batt
March 1, 1975
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Citation

Batt, M. J. (1975a, March 01). The selection of promotional media. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-selection-of-promotional-media